Geraldton – Rachel Weaver

Hard Pressed

Hard Pressed was born in 2016 from an idea and an opportunity. The idea was that of Lizzy Robinson, a local Print Maker. The opportunity came from the City of Greater Geraldton and the Art & Cultural Development Council of Geraldton (ACDC).

I had heard of ‘Steamroller’ printing is loose term used to describe the process of printing large scale woodcuts with a steamroller or road roller. So that’s what we did. A small group of Midwest artists and the Geraldton community created giant woodcuts. We printed these, all together in one day, and yes, it was with a road roller. What a memorable event on the Geraldton Foreshore.

The prints were exhibited in Geraldton and were also invited to show in Fremantle, at DADAA’s Freight Gallery.

The following year, over twenty Midwest artists participated to create giant woodcuts. Sixty small ones were also given out to the interested public, with free weekly carving sessions provided by Creative Director Lizzy Robinson. Lizzy undertook an extensive series of workshops, engaging a range of community groups from around the Midwest, with each organisation proudly creating their own woodcuts.

With Hard Pressed reaching new levels of interest and participation, I had A LOT of work to do on my end! Again I participated as an artist, creating my own giant woodcut print Beware the Bog Monsters that Dwell in my Savage Garden.

I also assisted Lizzy with the following projects;

Logo Design
Invitations
Flyers
Posters
Business Cards
Exhibition Catalogue
Event Photography
Artwork Photography
Website Design

Geraldton Universities Centre

Capturing the positive experience that is studying at GUC, the uplifting new logo has a strong focus on student goals, achievement and their unique support network.

The repeated stripes are inspired by the rainbow, symbolic of chasing dreams. These stripes are staggered to represent student growth and progress. The outer most line continues onward and upwards to show that students of GUC can indeed reach high standards, great opportunities and outstanding results. The logo embodies a student, arms uplifted in celebration. The circular head symbolic of completion, fulfilment and focus.

If you want to study #universitywhereyoulive then touch base with GUC today.

N5 Wine

Walkaway Station Museum

I was contacted by the Walkaway Station Museum to refresh their image, create some marketing material and promotional items to sell as souvenirs. While they had some previous branding in place, it had varied over the years and lacked consistency. I visited the museum with a friend, to take a look at the vintage items showcased and the rich history presented. It was clear that an elegant and classical style was the way to go, with ornate gold and rich navy blue.

I created a promotional flyer, postcards, fridge magnets, tea towels and mugs for the museum, giving them a fresh and consistent brand image. The aerial photograph was supplied courtesy of Warren Duffy. Take a short drive out to Walkaway and visit this fascinating little museum for yourself.

Pink Heart Fitness

My client was starting up a brand new business up Northern Australia, offering personal training services. She had a clear vision of a watercolour style pink heart to capture her business image and reflect the name "Pink Heart Fitness". I sat down in my art studio and took brush to paper, painting a range of pink watercolour hearts to scan in and play with. Several concepts were created and presented, with the final logo being selected with no changes required.

Following the logo finalisation, I designed and supplied business cards on which I carried through the pink watercolour styling.

Mid West Cat Shelter

Mid West Cat Shelter Inc is a registered charity with the main objective to rescue and re-home, abandoned and homeless cats and re-home them to responsible pet owners. They are advocates for adhering to the legal requirement of sterilising all cats. They also promote keeping them contained to your property, for the well-being of your cat, your neighborhood and our native flora and fauna.

With the huge numbers of stray cats in Geraldton and surrounding areas, this great service was sorely needed. I was more than happy to donate my time and skills in the creation of their logo, to give them a professional image and build recognition. Since their launch, Mid West Cat Shelter has saved a huge number of cats, bringing them together with new and loving owners. We have adopted two furry friends ourselves, including the very handsome Dr. Algernop Krieger pictured above.

Mid West Cat Shelter relies solely on the kindness of volunteers and community. If you would like to become a foster carer, donate or adopt please visit their website or facebook page for more information.

Debbie Crothers

Debbie Crothers, is a well known polymer clay artist and instructor from Geraldton, Western Australia and a close friend of mine. Deb came to me with the job of capturing her personal brand identity - I was more than happy to help.

Deb has a huge passion for polymer clay and teaching. She loves to experiment with different surface applications and mixed media techniques. Known for her bright red hair and love of leopard print, those elements where a great source of inspiration. The logo itself was inspired by Debbie's polymer clay flower work.

I assisted Debbie with the creation of her logo, business cards and website design where she has many polymer clay tutorials on offer.

Carrie & Co

Geraldton Roller Derby League

I was approached by the Geraldton Roller Derby League with the fun project of updating their logo. The new design was to to use their official name and lose the ribbon element that increased the production cost of embroidered patches. Imagery was to be relevant to their Geraldton home base, and training ground along the foreshore. It needed to be fun, professional and packed with attitude.

GRDL is a force to reckoned with and feared by the competition. This is symbolised in the new logo through the awesome power of a stormy sea and the mythical kraken. The strong tentacles have been striped to represent the Geraldton lighthouse and feature derby skate wheels in place of suction cups. The red, white and black league colours were to be retained for recognition, as requested by my client. Both a clean and grungy variations were supplied.

Hungry for roller derby action? Get in touch with the Sin City Rollers!

The Back Room

Available for private functions and events, “The Back Room” at Cutler + Smith holds up to 100 people and is a perfect space for an intimate get together or a wild party. The function space boasts a private bar, discreet rear entrance and an elevated stage.

My client wanted a simple black and white logo to compliment the Cutler + Smith branding, but with more of a grungy edge to reflect the industrial styling of the interior. Very much my vibe! I created the logo in both stacked and landscape arrangements for versatility, as well inverted versions.

I also happily assisted Cutler + Smith with some additional projects including a menu template, gift certificates, bottleneck tags and a DL flyer.

Need a space for your upcoming event? Book “The Back Room” at Cutler + Smith.

Art & Co Creatives

It was important to my client that their new logo was appealing to emerging artists, and encouraged a continued involvement in the arts community. It had to be welcoming, funky and fresh.

The final logo is a celebration of creativity with a clever use of negative space. The easel is an highly recognised and easily identified artistic tool, regardless of personal background or experience. From student all the way through to professional, the easel makes it immediately clear the types of goods and services on offer. The rainbow is representative of a range of artistic mediums and the creative process of mixing colours, while also symbolising hope, youthfulness, acceptance and pride.

Art & Co Creatives will be officially opening April 2021, offering fine art supplies, local artworks, studio and creatives hub in the Geraldton CBD. A community of sharing and creativity.

Pink Lake Road

Wildly expressive and creative at heart. Full of adventure, ready to explore and make memories. Pink Lake Road offers a unique perspective of Western Australia and all of it’s natural beauty in an evolving range of textiles, creative projects and homewares.

The Pink Lake Road brand has been designed to reflect our unique West Australian coast and natural treasures. Appealing to both locals and tourists looking for adventure and a little piece of WA to call their own. The “X” signifies an exciting destination, while also marking their keepsakes as treasures that should be sought after and cherished. It’s brush stroke appearance captures the silhouette of our very own Pink Lake here in Western Australia. The Pink Lake Road shell is art deco in style, with a central plant/seaweed like structure running vertically in a herringbone pattern.

Join Pink Lake Road and be inspired.