Brand Identity Questionnaire

Name *

First

Last

Email *

Website

Phone

Country *

Is this a new project or a rebrand? *

Do you have a deadline for final delivery? *

What is your approximate budget for the project? ($AU) *

If your logo design has already been quoted by me, please enter that amount. Projects are custom quoted based on clients specific requirements. The higher your budget allowance, the more time I am able invest in your project.

How large is your company/business? *

Are you a sole trader or employ staff? How many? Do you have a single or multiple locations? Are you a small local business or large corporation?

How old is your company/business? *

Brand new or established? How many years trading?

How many people will be involved in this process? *

Do you require any of the following optional extras?

A basic style sheet and logos files for print and web use are provided on concept finalisation as standard.

About your business *

Please detail what service(s) or product(s) your business offers, location etc. Is there a story or history that is unique to your company?

Who is your target market? *

The particular group of consumers your product(s) or services(s) are aim at.

Who do you consider your main competitors and what sets you apart from them? *

Please provide links where possible and explain how their business differs from your own.

What is the EXACT wording you would like to appear in your logo? *

Slogan / Tagline

Only if applicable

What is the mood or message you would like your brand to convey? *

Describe you brand in just FIVE descriptive keywords *

modern, elegant, feminine, playful, bold etc...

Describe you brand in just ONE descriptive keyword *

Where will your logo be seen and used? *

Your Preferences *

Please advise if there are any particular colours you would like to explore or avoid. Is there are certain object, icon, building, animal or person that you identify with?

Examples *

List examples of logos that you like and why, with links provided. If this project is a re-brand, please also include a link to your existing logo.

Did you require any other design services or have any additional comments?

Name

LOGO DESIGN / BRAND IDENTITY QUESTIONNAIRE