My client was starting up a brand new business up Northern Australia, offering personal training services. She had a clear vision of a watercolour style pink heart to capture her business image and reflect the name "Pink Heart Fitness". I sat down in my art studio and took brush to paper, painting a range of pink watercolour hearts to scan in and play with. Several concepts were created and presented, with the final logo being selected with no changes required.

Following the logo finalisation, I designed and supplied business cards on which I carried through the pink watercolour styling.