It was important to my client that their new logo was appealing to emerging artists, and encouraged a continued involvement in the arts community. It had to be welcoming, funky and fresh.

The final logo is a celebration of creativity with a clever use of negative space. The easel is an highly recognised and easily identified artistic tool, regardless of personal background or experience. From student all the way through to professional, the easel makes it immediately clear the types of goods and services on offer. The rainbow is representative of a range of artistic mediums and the creative process of mixing colours, while also symbolising hope, youthfulness, acceptance and pride.

Art & Co Creatives will be officially opening April 2021, offering fine art supplies, local artworks, studio and creatives hub in the Geraldton CBD. A community of sharing and creativity.